12 Tips To Grow Your Solar Energy Business

Solar energy companies are often looking for ways to consistently increase revenue without having to spend too much money. There are many different ways to do this, but it starts with understanding how to predict growth. If you don’t know where you’re headed, it’s hard to make sure you’re getting there safely.

Marketing is an important part of every business. But marketing alone isn’t enough to build a successful company. You need to understand what works best for your solar energy business model. This includes knowing how to predict growth.

A predictable sales cycle allows you the opportunity to invest in building out infrastructure and hiring additional employees. The key to predicting growth is to keep things simple. Don’t try to be everything to everyone. Instead, focus on one thing at a time. When you start focusing on a single goal, you can better control your progress towards achieving that goal.

If you are wondering how to grow your solar business, here are 12 actionable solar business growth tips.

12 Practical Solar Sales Tips on How to Grow Your Solar Business

Solar power is one of the most popular renewable energy sources today. If you are thinking about starting a solar panel installation business, it is important to know how to sell solar panels effectively. Here are 10 practical solar sales tips to help you grow your solar business.

1. Know Your Customer

The number one thing that separates successful solar energy businesses from those that fail is customer knowledge. You must understand what customers want and how they use electricity. This includes knowing what type of home they live in, whether they have a pool, what size system they need, and how much money they make.

2. Yellow pages and business listings

Are you confused about the marketing strategy for your solar business? Begin with the simple steps towards growing your solar business. Start with business listings.

Yellow pages create an important part of your solar business marketing plan. They offer local consumers access to the solar installation business and solar energy services in their area. Solar energy businesses use yellow pages to promote themselves, attract potential clients, and find leads. Yellow pages are an essential tool for small businesses looking to grow their solar business.

Listings in yellow pages and online Google Business listings include phone numbers, addresses, hours of operation, contact names, and descriptions. Most people don’t realize how much value these listings add to their lives. If you want to make sure your business gets listed in a directory, it’s best to start early. You’ll get better placement in the directory if you submit your listing sooner rather than later.

3. Create a Solar Website

Websites are an important tool to connect with customers. They provide information about products and services, allow consumers to research prices, view product reviews, compare features, and much more. In fact, according to Statista, there are over 2 billion active websites worldwide. For solar installation companies, it makes sense to invest in creating a great-looking site.

4. Targeted Google Ads

Solar energy companies usually have a question as to how to find solar customers. Technology has made it easy to find customers for your solar energy business.

Google AdWords allows you to target specific audiences based on demographics, location, interests, behaviours, keywords, etc. This helps advertisers to find the best way to find and reach solar customers. You can even use remarketing campaigns to keep people engaged with your brand.

5. Offline lead generation

Finding solar customers is easy if you seamlessly blend your online marketing with offline lead generation. You must understand how to reach your target audience where they live. In addition to trade shows and partnerships with local companies, offline lead generation includes cold calling, networking events, and even door knocking. These methods take longer to execute, but they are worth it because they provide you with real people to talk to about solar energy.

6. Screen your leads carefully

Screening your leads is essential for avoiding wasting time and money on people who are not qualified. Lead quality is often determined by how much data you know about each prospect. If you don’t know enough about someone, it makes sense to ask for additional information. You can use tools such as Unoservice solar CRM to help you keep track of every lead and follow up with them with personalized offers.

Your lead generation strategy should include several channels, including email marketing, social media advertising, and landing pages. Each channel has different strengths and weaknesses, so it’s important to test them against one another.

7. Keep leads warm and turns visitors into customers

Inbound marketing is about keeping leads warm and turning visitors into customers. Inbound marketers know that there are three main stages of the customer lifecycle: awareness, consideration, and purchase. Solar energy companies must use digital marketing strategies like email marketing to nurture prospects through each stage.

Email marketing is a great way to connect with prospects, build relationships and nurture existing customers. Use it to promote events, sales promotions, product launches, etc. Here are some tips to make sure you don’t lose those leads.

Use a lead nurturing strategy

Leads aren’t just one-time buyers; they’re often looking for multiple products or services over time. You want to follow up with them regularly to ensure they still need what you offer and that they haven’t forgotten about you.

Make it easy for leads to contact you again

You might think that sending out emails every day is annoying, but studies show that frequent communication increases response rates. If someone contacts you once, he’ll probably forget about you. But if you send him an email every week, he’ll remember you and respond much faster.

8. Don’t delay proposals

Salespeople are often too busy to follow up on opportunities. They’re juggling multiple projects, chasing down leads, and trying to close deals. But you know what happens when you don’t follow up on opportunities? You lose out on revenue. If you want to make sure you keep those leads coming in, it’s important to set aside some time each day to review your pipeline and send out email messages to prospects.

You can integrate automation into your business processes to make things faster and save you time while making sure you do not miss out on any opportunity. Unoserice solar service software offers benefits like automation features that help your solar business grow easily. 

9. Educate Your Customers with Content Marketing

Customers don’t know much about solar panels. They might think that you are just selling something that doesn’t work. If you want to sell solar panels, you must educate potential customers on what it does and why it makes sense.

Educating customers throughout the sales process is one of the best ways to make sure you close the sale. This includes educating prospects about why they should choose your product or service over others. In addition, it helps to educate them about how much money they could potentially save by switching to your product or service.

You want to show your customers that you care about them and that you value their opinion. By doing this, you will gain the trust of your audience and they will feel comfortable sharing their opinions with you.

The best way to do this is with content marketing. Content marketing must be an indispensable part of your solar marketing plan and an effective method of educating potential customers on solar panels. Your content needs to include everything that you need to explain how solar works. You can use content like videos, infographics, articles, podcasts, etc.

You must provide educational materials for each stage in the customer journey. For example, you might send out a newsletter to existing customers once per month. You can use this opportunity to remind them about the benefits of choosing your product or service. You can explain how solar systems work and how they can help people reduce their electricity bills.

The key here is to give your audience enough information to understand the value proposition behind your solar product or solar service. But don’t overwhelm them with too much information. Instead, try to keep things simple and concise.

10. Use sales process automation

Grow your solar business by adopting automation and the latest technology. Sales process automation is about making your sales team work smarter. You want to make sure every step of the customer journey goes smoothly, without having to worry about manual processes getting in the way. If you don’t automate, you’ll end up spending too much time doing things manually. And that’s just not efficient.

Here are three ways to use sales process automation to streamline your entire solar sales process.

i. Get organized

If you’re working with multiple teams, it’s important to centralize all your information. This includes keeping track of leads, opportunities, contacts, tasks, notes, etc. A good CRM is essential for the solar industry to automatically centralize data storage. 

ii. Make sure your pipeline is full

You might think you’ve got enough leads coming in, but there’s always room for improvement. Automating your email drip campaigns, social media posts, and blog articles allow you to focus on generating additional leads.

iii. Set up automatic alerts

To follow up with existing customers and get recurring solar service business, set automatic reminder alerts for recurring solar preventative maintenance schedules. Automated service reminder software alerts you before the upcoming service due dates so that you can well follow up with the customer and book a service appointment. Unoservice solar field service management tool comes integrated with free service reminder software.

11. Reach new audiences by being social

Social media is a great way for businesses to reach current and potential customers. But it’s also a powerful tool for building credibility and authority among those same people. You can even use social media to educate people.

If you are clueless about how to grow your solar business, use social media platforms. These platforms not only let you market your business but also get ideas from others on how to market your solar business.

Social media platforms like Facebook and Instagram allow you to post images and videos that help people learn about solar energy. People love seeing real-life examples of products and services. When you post these kinds of images, you’ll start building relationships with your followers.

Once you have built up a relationship with people, you can ask them for advice. You can ask them what they think about solar panels and whether they would consider buying one themselves. You can also ask them what they think of your product and what features they would like to see added. By asking people for feedback, you will be able to improve your product and make it better.

And according to a recent study by HubSpot, consumers are much more likely to purchase goods and services from brands that have a positive reputation online.

The study found that 65% of respondents say they trust reviews posted online about local businesses. In fact, over half of survey participants prefer to read reviews written by friends and family members rather than paid advertising. This makes sense because we tend to trust our peers more than ads. So how do you use social media to reach new audiences while maintaining a solid reputation? Here are two ways to build credibility and authority on social media.

i. Be authentic

People want to know that what they see online matches up with what goes on behind the scenes. They don’t want to feel like they’re being sold something. If you’ve got a strong following, chances are you already have some sort of brand identity. You might even have a logo and colour scheme. Make sure that everything you post online reflects that brand.

ii. Share quality content

When you share information about yourself, your product, or your industry, make sure it’s credible. Don’t just throw anything out there. Think about what you’re sharing and why it matters. Is it true? Are you providing useful information? Do you have a source? These questions go hand in hand with authenticity.

12. Track success with data and refine strategies

Data helps marketers understand whether an intervention worked or failed. Campaigns are easier to monitor if we break them down into smaller pieces. Manually monitoring the data and calculating metrics takes away too much time and effort making it difficult to take decisions quickly. However, using solar project management software integrated with CRM and dashboards gives a quick single-screen view of your entire business performance. You can quickly track your business KPIs (Key Performance Indicators) within a single click. 

Conclusion

You can grow your solar business using all of the tips above. Just keep in mind that you need to put time and effort into each step. Finding solar customers and retaining existing customers becomes easy by streamlining your entire business workflow and leveraging automation. Use Unoservice solar field service management software that lets you grow your solar business smoothly and quickly.

Frequently Asked Questions on Solar Energy Business