How to Market Your Solar Service Business?

The sun provides us with the energy we use every day. But it doesn’t just provide us with energy – it also helps keep our planet cool. So why aren’t more people looking into solar power?

Marketing plays a big role in getting people excited about solar power. In fact, some companies see it as one of the most important aspects of their solar business growth strategy. However, you cannot answer how to market your solar business unless you have a solid solar marketing strategy in hand.

Here’s a quick guide on how to market your solar business and increase your solar sales.

Steps on How to Market Your Solar Business

1. Conduct market research

The market research gives you information about your target audience. You know who they are, where they live, how old they are, what they earn, and what they spend their money on. This helps you make better decisions about your products and services. The market research also helps you identify opportunities for growth and profitability.

The following questions are some examples of things you might want to consider asking during market research:

• Who are my customers?

• Where do they live?

• How much do they earn per month?

• What types of jobs do they hold?

2. Know Your Audience

Before working on how to market your solar business, find out who your audience is. Because the best way to know where to focus your marketing efforts is to understand your audience. You need to know who they are, what they want, and why they’re buying. This information can help you decide whether to invest in paid advertising, email marketing, mobile apps, or something else entirely.

3. Build Your Company Website

The first step to generating leads for your solar service business is having a strong presence online. You’ll want to start by creating a professional web presence. This includes building a quality website that showcases your products and services. Make sure it looks good, loads quickly, and provides useful information about your brand.

Create a strong brand identity – strong brand identity is critical to success. You must make sure that your customers know what your solar energy company stand for and why they want to work with you. If you don’t have a strong brand, you risk losing potential clients. People buy from people they like and trust. Make sure that your website looks professional and trustworthy.

People want to know what type of solar services you provide before purchasing anything. They want to know what type of solar products are offered, how much they cost, and whether they’re environmentally friendly. You must answer all three questions before someone will consider buying from you.

The best place to start answering those questions is online. Start by creating a landing page that addresses each question about your solar service business. Once you’ve done that, make sure to keep up with the latest information regarding your products and services. If there’s a big change, such as a price increase, update your landing page accordingly.

You don’t have to stop here though. Create a blog post describing your solar business and include a link to your landing page. Add a call-to-action button that encourages visitors to go to your landing page. This is a great opportunity to ask potential clients to sign up for your newsletter.

Once you begin receiving customer queries, follow up with phone calls. Ask prospects to send over their contact info and schedule a meeting. 

4. Digital Marketing

Digital marketing is a bare necessity if you are wondering how to your market solar business. Digital marketing for solar companies involves making optimum use of online marketing channels like social media, website SEO, Google Business Listing, Google Ads, etc. 

i) SEO & Content Marketing

It’s not enough to build a website. You must drive potential leads and customers to your website. SEO and content marketing come to your aid in this stage.

Search Engine Optimization (SEO) and content marketing are both important parts of digital marketing. They are related because SEO helps build traffic to your site and content marketing attracts visitors.

But there’s a big difference between the two. SEO focuses on making sure your site appears high up in search results while content marketing focuses on building relationships with potential customers.

ii) Google Business Profile

List your solar service business on Google My Business listing to leverage the local search results. A well-described Google Business profile with relevant details and keywords can rank your solar business profile on top when someone makes a local search regarding the solar industry. Keep updating your profile with enough details and request reviews from your existing customers to boost your business rating.

iii) Invest in Social Media Marketing

Social media marketing is one of the most powerful tools for businesses today. But it takes some planning and effort to make sure your social media accounts are working to their full potential.

Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube, Snapchat and the list goes on. These sites offer a variety of tools that allow you to build relationships with your customers. Share helpful articles, videos, images, and blog posts related to your industry. Engage with followers and engage others in conversations.

Creating high-quality digital content is one of the most important things you can do to build your brand. You don’t need to spend thousands of dollars to produce great-looking content. With tools like Canva, there are many free resources out there to help you create stunning visuals.

In addition to visual design, writing is another key component of producing high-quality content. If you want people to read your email, you need to write compelling subject lines and messages.

If you don’t already use tools like Facebook Insights, Twitter Analytics, or Google Analytics, it’s time to start. These tools allow you to see exactly who is interacting with your brand on each channel. They’ll show you things like how many likes or shares you’ve received, how often your posts are viewed, and even how long people spend reading your blog post.

iv) Paid Advertising

Paid advertising allows your solar service business to target specific audiences based on demographics, interests, behaviour, and location. You can pay to show up in search results, on social media feeds, and within apps.

If you want to attract new customers, paid search ads are a great place to start. These ads are typically displayed above the fold on mobile devices and desktop computers. You pay each time someone clicks on one of your ads. This form of online marketing offers several advantages over traditional methods such as print advertisements and TV commercials.

Reasons why paid search ads are a smart investment:

i) Better Return On Investment

When you advertise on Google, Facebook, Bing, Yahoo!, or another search engine, you know exactly how much money you spent. With paid search ads, however, it’s harder to track your ROI. But there are ways to estimate your return on investment (ROI). For example, you might find out that you spend $100 per day and generate $10,000 in monthly revenue. If you run those numbers through a calculator, you’ll see that you generated about 3% ROI.

ii) Targeted Audience

With paid search ads, you don’t just target people searching for products like yours. Instead, you can target specific keywords and phrases related to your product or industry. So if you sell dog food, you could target searches for “dog food” and “best dog food.” In addition, you can set up campaigns based on location, device type, gender, age, income level, and many other factors.

iii) Flexibility

You won’t always have access to free media space, and even if you do, you probably won’t have control over where your ad appears. Paid search ads give you complete flexibility. You can choose to display your ad anywhere on the web, including mobile sites, blogs, social networks, and video platforms. And because you pay every time someone clicks on your ad, you can change your budget anytime without having to worry about running out of money for your solar service business.

Tips to help you maximize your Paid Search Campaigns:

You must know what type of audience you want to attract. If you’re trying to reach consumers, focus on targeting smaller audiences.

Next, you need to identify the best platforms to run your campaign on. There are three main types of platforms: owned, programmatic, and hybrid. Owned platforms include those like Facebook and Instagram where advertisers pay to advertise directly on the network. Programmatic platforms let brands buy impressions based on demographic data. Finally, hybrid platforms combine elements of both. For instance, Twitter allows brands to purchase promoted tweets.

Once you have identified the best platforms for your campaign, you’ll want to start thinking about how much budget you’d like to spend. Brands typically allocate anywhere from 5% to 15% of their total marketing budgets to paid social. This number depends on several factors including the size of your current audience, whether you’re running a display or video campaign, and the amount of competition you face.

Finally, you’ll also want to think about the keywords you’d like your campaign to rank for. While most of us assume we should use broad-match keywords, this isn’t always the case. Broad match keywords are used when you don’t know exactly what your customers are searching for. Instead, you’ll often find yourself using phrase-match keywords. Phrase match keywords allow you to specify multiple words within a single keyword phrase.

For example, if your business provides solar preventive maintenance services you could use the “Best solar service” or “solar maintenance”.

You can do keyword research manually, but there are plenty of tools that make it easier. Some of the most popular include WordStream, Keywords Everywhere, and Moz Pro. All three offer free trials, so you can try them out without spending anything.

5. Generate More Quality Leads

Lead Generation Tools are one of the most important parts of your sales funnel because they help you turn visitors into leads. But how do you know what tool works best for your business? Here are some tips to consider.

1. Choose a tool that integrates well with your solar CRM system.

2. Focus on generating quality leads. You want to avoid spammy emails and low-quality leads.

3. Test different types of content. Textual content like blog posts work great, but video and images are also effective.

4. Use landing pages to test out different forms of content. For example, you could ask people to sign up for a free trial of your product, enter their email addresses, and receive a personalized offer.

5. Create a call-to-action button. Make sure it matches the type of content you’re sending.

6. Don’t forget about social media. Facebook ads, LinkedIn ads, Twitter campaigns, etc., are all good ways to engage with potential customers.

A robust solar CRM software helps to initiate highly personalized conversations with your visitors and leads, boosting the chances for conversion. It gives you a clear picture of the customer’s journey and the reasons why they are hesitating to make a purchase. 

6. Leverage Automation to Convert More Leads

Automation tools allow marketers to set up sequences of emails that are sent automatically based on certain triggers. For example, you could automate a sequence where you send one email asking people to fill out a form, followed by another email reminding them about the deadline. Or you could send an email to everyone who signs up for your newsletter, offering them a discount on their next purchase. These types of automation are called drip campaigns because each email is delivered over a period of days or weeks.

Follow-up emails after the initial campaign help convert prospects into actual customers. After someone fills out your form, you want to follow up with them within 24 hours to thank them for taking action and remind them about your offer. If they don’t respond, you’ll know that they’re not interested in what you’re selling. On the other hand, if they did sign up, you might want to send them a quick reminder about upcoming events or special offers.

You can use the Unoservice FSM tool integrated with free service reminder software. It sends automated reminders to your customers for their upcoming service due dates. You can also personalize these reminders with customized discounts for customers and seasonal offers. 

7. Keep Track of Your Marketing Efforts & Results

You cannot assess the success of your marketing efforts unless you measure the output it drives. Track the crucial business KPIs and evaluate how your marketing strategies paid off.

With Unoservice field service management software, your expenses and income reports are well maintained. Further, the FSM tool displays crucial business KPIs instantly on the dashboard at the click of a button. It also generates reports on employee performance, customer and job reports, etc.

Try Unoservice solar FSM tool for free to see how it can help you grow your solar business.

Frequently Asked Questions about How to Market Your Solar Business